Let’s face it: as your venue grows, so does your membership database, often ballooning to a size that can feel unmanageable. And while more members can be a great thing, it can also lead to a host of headaches—think duplicate member numbers, inactive members hogging those coveted low numbers, and a patchwork of membership types that can leave everyone scratching their heads.
Here are some common challenges you might recognise:
Multiple Entries: It’s like a game of “who’s who,” where one member can have several different numbers. Confusing, right?
Inactive Members: Retired or unfinancial members might be holding onto those prime low numbers, while active members could be making better use of them.
Membership Type Changes: If you’ve been around long enough, you know that historical changes often lead to confusion.
Data Entry Inconsistencies: Variations in how addresses, phone numbers, and occupations are entered can turn your records into a jigsaw puzzle.
So, how can you tackle these challenges head-on? Here are some strategies to consider:
Bulk Member Amalgamation: Say goodbye to duplicate records! Merge multiple entries for the same individual into one streamlined profile.
Bulk Member Deletion: Time to clean house! Remove inactive or unfinancial members to free up space for those who are ready to engage.
Member Type Merge: Bring clarity back to your membership types by consolidating similar categories.
Export/Import: Clean your data externally, then re-import it to ensure everything is fresh and accurate.
Update Expiry Dates: Regularly check that all members have up-to-date expiry information. Keeping things current is key!
Point Updates: Adjust member points as needed for different tiers. This not only helps with organisation but enhances your members' experience, too.
Cleaning up your membership data isn’t just about making your life easier—it’s about enhancing the experience for your members. By addressing inconsistencies and outdated records, you’re creating a more effective and user-friendly database. In the end, it’s all about serving your organisation and your members better.
Let’s get started on making your membership data as efficient and enjoyable as possible! Reach out to cxsmanagedservices@aristocrat.com to get started.